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Why Learn From Me?:

I’m a former newspaper editor and reporter who has accepted and rejected several thousand story ideas that people have pitched.

As an online editor, blogger and freelance writer, people pitch me almost daily via email, telephone and the social media sites—and I know what works!


When it’s time to pitch journalists, broadcasters and even bloggers, don’t start from scratch! Break the task into five smaller segments and use my handy checklist so you don’t skip a step. This webinar shows you how to avoid the useless “spray and pray” technique in which you send the same one-size-fits-all pitch to dozens of journalists, and then complain later when nobody bites.

You’ll learn the far more effective technique of creating and delivering customized pitches that will make every journalist say, “This is PERFECT for our audience!”

Who Should Attend:

  • Anyone who’s new to PR and publicity…we’ll cover the basics
  • PR pros and Publicity Hounds who have been around the block…you’ll learn new story angles and how to form relationships with journalists using social media 
  • Anyone who sends the same pitch to more than one journalist…I’ll break you of this nasty habit.
  • Publicity Hounds whose pitches go nowhere (C’mon. You know what this is like. Painful.)
  • PR people who can’t think of interesting story ideas, particularly when the boss is barking, “We need publicity NOW!” 
  • Authors, speakers, experts and business owners who pitch their own stories and cannot afford a publicist
  • Nonprofits, particularly those with shoestring budgets and few PR boots on the ground
  • Virtual assistants who help their clients with publicity (you will NOT be pitching but you can do almost everything else)

You Will Learn:

  • Why the “spray and pray” technique never works but why people insist on using it
  • The 2 things you need to decide before even thinking of a story angle
  • 5 critical things you must know about your target audience
  • The one word you must never, ever use when you pitch, or they will ignore you 
  • The one question you must be prepared for after you pitch…blow this one and you’re finished
  • How to know the best journalist to target at each media outlet, and the big mistake many people make when targeting
  • How to know when to pitch by phone, email or social media
  • 6 important things you must do if pitching via email to cut through all that noise
  • 27 angles for stories…there’s something here for everybody, especially when you’re coming up blank (Handout)
  • How to take one story idea and customize it for three different media outlets (Handout)
  • Media leads services you should be monitoring—or paying somebody to monitor for you
  • 8 ways to research journalists so you can weave something personal into your pitch and wow ’em
  • An incredibly easy way to find out how to get in front of a journalist (most people NEVER think of this– this one tip is worth the price of the webinar!)
  • What to do if you pitch and a journalist says no, your idea isn’t a good fit…asking this one question can get you the story!    
  • 5 things you can offer that will sweeten your pitch and just maybe push journalists to say “yes”
  • How to follow up after you’ve pitched (even though they tell you to never follow up–don’t believe it!!!) 
  • 6 more big bad mistakes to avoid
  •  How to stay on a journalist’s radar screen so you’re there when they need a source like you
  • The very best way to thank journalists and others who cover your story…and what NOT to send them
  • What you must know about ethics policies in newsrooms…..and I’m leaving plenty of time for your questions!


You also get:

  1. Handouts. You’ll get handouts that include 27 angles for stories, and an example of a pitch that’s customized for three different media outlets so you can see exactly how I’ve changed it, and understand why.
  2. You’ll also get a list of “10 Magic Phrases the Media LOVE.” (In the handouts)
  3. The link to the download page, within 72 hours after the session has ended, so you can access the video replay.
  4. The PDF of the Power Power slides I used during the webinar–great for scanning or to do a quick review of what you’ve learned without having to review the entire video. These will be on the download page.