Simply put, a strong brand identity is what will help to keep your company in the mind of your potential customers. If a customer is happy with your products or services, strong brand identity will help to build that customer loyalty across your business.
What Is A Brand Identity?
Brand identity is defined as the compilation of all elements involved with a brand such as design, logo, color, typography, shape, website and the packaging of the product. These brand identity elements combine together to portray the right image to the customers. Your brand identity is the company’s most valuable asset and can have a huge impact on the minds and reactions of customers.
4 Benefits Of A Strong Brand Identity
- Makes You Memorable. While consumers often take the time to research and compare options, many others are happy to choose what they recognize. You should never underestimate the power of familiarity. When a potential customer is shopping and sees a brand that they recognize, they’re more likely to grab that product than the sea of others that are surrounding it. It is for this reason, large and established companies spend billions a year on advertising.
- Builds Trust. A strong brand is one that is easily recognized by its customers. This recognition significantly leads to customer loyalty. Customers are usually attracted to brands that share the same values. By building a strong brand whose values are aligned with its customers, it then sparks an emotional connection and trust. This brand loyalty can be long-lasting and will assist in building a better relationship with the customer.
- Helps Introduce New Products. All business hopes to expand their business at. Having a strong brand name can help you to introduce new products. If you are a popular brand then, you can easily launch new products due to a strong and loyal customer base. Even the new products that you introduce will have some popularity as it is associated with your brand and the people have the faith that similar services and quality will be provided.
- Attracts Talent. When you consider who is impacted by a strong brand, your consumers usually come first and foremost. However, there is another party involved for whom strong brand matters and that is your current and future employees. A strong brand that strongly conveys its mission, personality, values and will assist in recruiting and retaining the top of the line in the workforce.
With increasing online competition, it is critical that you have a strong identity and message. The businesses who take the time to be clear on what they stand for, and can communicate it in a way that makes people care, will always have a competitive edge. To the point, having a strong brand identity can both initially bring customers to you and keep them coming back for more.